VP, Brand Evangelism and Activation. Charles Schwab
Julian joined Schwab in 2012, to drive the Challenger Brand Identity project and help the
company rediscover and activate its rich Challenger heritage for a new generation of
investors.
Over his 30 years in the advertising and marketing industry he’s worked across virtually
every category imaginable, and with iconic brands like Nike, DHL, Miller, adidas, Coke
and Disney, to name but a few on both sides of the Atlantic.
His driving passions throughout his career have been re-invention and re-imagination – of
brands, of himself and of marketing its self. A passion that has seen him pioneer the
concept of Experience Planning in the first dotcom boom, Influencer Marketing before
Facebook, and most recently Challenger thinking and activation within major
corporations.
He’s also an avid traveller, athlete, softball player, father, husband and CrossFitter.
Thought Leadership and Speaker Highlights
Julian regularly speaks as a Keynote presenter at conferences such as:
- Ad:tech
- IDG’s CMO Summit
- Argyle Executive Forum’s CMO Summit
- The Social Media Strategies Summit
- InBound
- WOMMA
In addition, Julian’s most recent published article can be seen here, at The Economist
blog, LeanBack:
http://www.economistgroup.com/leanback/collaborators/venture-marketing-charlesschwab-
brand-evangelist/
Julian is recognized as the founder of ‘planning for the digital marketing agency era’ with
his pioneering work at Red Sky Interactive in the first dotcom boom, and as one of the
originators of the discipline of Influencer Marketing during his six year stint at the helm
of Ammo Marketing, the original Influencer Marketing Agency.